Portfolio
RICK DA CONCEICAO
514-803-0166 | RickDaConceicao@gmail.com
ABOUT ME
I’m a Montreal-based digital media leader whose journey has taken me through marketing, radio, publishing, travel, and education, with storytelling always at the heart of everything I do. I’m a content creator, photographer, videographer, and pop culture obsessive driven to create meaningful work that inspires, engages, and connects with others.
STORYTELLER / STRATEGIST / COMMUNITY BUILDER
Creative digital media and marketing professional with experience in content strategy, social media, video production, radio, editorial leadership, community building, brand awareness and audience growth.
I’ve worked across nearly every corner of digital media and content creation. I’m a producer, videographer, writer, editor, photographer, content creation supervisor, and brand specialist.
AREAS OF EXPERTISE
CORE COMPETENCIES
- Content Strategy
- Content Creation
- Editorial Leadership
- Social Media Strategy
- Audience Growth
- Brand Development
- SEO
- Copywriting
- Campaign Management
- Video Production
- Photography
- Graphic Design
TOOLS AND SKILLS
- Adobe Creative Suite
- Photoshop
- Premiere Pro
- Lightroom
- Analytics Suite
- Meta Business Suite
- WordPress
- Canva
- Capcut
- Sprout, Hootsuite
- Mailchimp
- HTML/CSS
WORK EXPERIENCE
SPORTS INTERACTION
Led digital content strategy for Sports Interaction, one of Canada’s leading online sports and gaming brands.
Creative Leadership
Oversaw social media, content creation, and brand awareness while working hands-on across graphic design, video production, editing, photography, copywriting & more.
Campaign Collaboration
Collaborated with creative teams, influencers, athletes, and key stakeholders on national campaigns.
Turning strategy into attention.
From one channel to a complete digital ecosystem.
THE BEAT 92.5
Build the platform. Earn the audience.
Expanded the station from a Facebook-led presence across TikTok, YouTube and the web, generating millions of monthly impressions and views while increasing engagement by 250%+. Created multimedia content with on-air personalities, covered major events and used web content to drive traffic, engagement and brand awareness.
PROMETOUR EDUCATIONAL TOURS
Building a Travel Brand
Built Prometour’s digital presence from the ground up, launching the company’s website, blog, and social media channels.
Creative Leadership
Produced, filmed, and edited promotional videos and branded content that strengthened brand positioning, lead generation, and student recruitment.
514 Click
Founded 514 Click, a Montreal-focused digital media platform covering local sports, culture, events, and community stories. Built the brand’s digital and social media presence, developing audience growth strategies that generate more than 1 million annual impressions and views. Produced original photography, video, written content, and promotional campaigns, and built partnerships and marketing collaborations with local organizations.
You miss 100% of the photos you don’t take.
New Heights Select
Founded and operate New Heights Select, a Montreal-based youth basketball program focused on player development, competition, and community engagement. Responsible for all aspects of the organization, including coaching, athlete recruitment, program operations, sponsorships, marketing, budgeting, travel and tournament coordination. Built the program’s brand from the ground up, using social media and original content to recruit athletes and grow community awareness. Led the program through two competitive leagues, including winning the NLS Championship, while competing in 13 tournaments across Canada.
WEB PUBLISHING, EDITING, COPYWRITING, PODCASTING & MORE
Served as the editor-in-chief of TILT Magazine and Goomba Stomp, building both websites, editorial infrastructure, and content strategy from the ground up. Recruited and managed an international team of writers, editors, podcasters, photographers, and content creators, growing the publications to more than 1 million monthly page views through SEO, social media, audience development, and strategic partnerships.
FILM, POP CULTURE, AND GLOBAL REACH
Launched and produced multiple successful pop culture podcasts generating hundreds of thousands of weekly downloads, while directing editorial coverage of major film festivals and entertainment events worldwide.
